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So we’ve maintained an editorial independence over many years plus it’s extremely apparent.

So we’ve maintained an editorial independence over many years plus it’s extremely apparent.

Tim: Yeah, therefore we choose to think you know, next level consumer trust that we have. We believe we’re the absolute most brand that is trusted here in terms of economic shopping and education. You understand, over 100 million people a year come and get help from us every year and I also think the main reason that we’ve attained these things is really because our whole ethos is focused around that very first spreadsheet I happened to be simply mentioning, we don’t market to your customers, we let them have helpful information and I also think they may be able actually believe that.

So we’ve maintained an editorial independence over many years also it’s really apparent.